Early on I learned that whether playing football or marketing a business the message was the same. “This is war. It’s a zero sum game that you not only need to win, but increase your portion of the pie by squeezing your opponents down to nothing.”
I got pretty darn good at setting my sights and plunging into battle. I knew that advertising was a self-centered, one-way message, and it lied. Although I became as successful in business as I had been on the gridiron there lurked an emptiness in my gut. Something was missing.
When I began inhaling books that described businesses that operated with more than one bottom line, I got hooked.